I love this, some great insights! I focus on the intersection of sport and sustainability, leveraging the power of athletes to engage broad fan bases on climate action through creative storytelling. But it's made me question exactly WHO it is I should be focussing on rather than blanket engagement. Thanks!
YES, James! This is such a great approach to take with athletes/sustainability. A big name celeb athlete with a million followers may not be the best bet. A smaller name athlete who has been building engagement and in some way branding themself with climate values along the way is a much more effective voice - and one to build and leverage wisely. I'd love to hear follow ups from you as you apply these insights and discover things about those you work with. Thanks for reading!
I love this, some great insights! I focus on the intersection of sport and sustainability, leveraging the power of athletes to engage broad fan bases on climate action through creative storytelling. But it's made me question exactly WHO it is I should be focussing on rather than blanket engagement. Thanks!
YES, James! This is such a great approach to take with athletes/sustainability. A big name celeb athlete with a million followers may not be the best bet. A smaller name athlete who has been building engagement and in some way branding themself with climate values along the way is a much more effective voice - and one to build and leverage wisely. I'd love to hear follow ups from you as you apply these insights and discover things about those you work with. Thanks for reading!