Human Beings Are Hardwired to Trust Human Beings (Not Brands)
How Can Climate Communications Leverage This Truth ?
I opened up LinkedIn yesterday morning and the first post I saw was about the full page ad in The Financial Times, signed by very many NGOs, businesses, cities and scientists, noting that the time has come for an end to fossil fuels. This is a campaign that occurs with every COP. I remember seeing it when I was deeply involved in COP21 sustainable busin…
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